Who's it for? - the audiences for your website

Different parts of your website will be aimed at different groups of people. Here are some of the possibilities:-

  • Members of the regular congregation.
  • Regular members who are away for long periods (perhaps as students, on work contracts, or as members of the armed forces) or who are house-bound.
  • Those who are friends of the church but are not regular members.
  • Your local community.
  • Short or long term visitors to your area - perhaps your are in a popular tourist spot, or students come to study nearby.
  • People moving into the area.

Each audience will have different needs, which will affect all other decisions.

Remember that any public website has another audience too - absolutely anyone in the world who happens to find it and start reading it. In other words, when you write for one audience, try to do so in such a way that doesn't alienate any other possible audience.

Last update: May 2008

 

Verse of the Day
Isaiah 53:3-4
“He was despised and rejected by mankind, a man of suffering, and familiar with pain. Like one from whom people hide their faces he was despised, and we held him in low esteem. Surely he took up our pain and bore our suffering, yet we considered him punished by God, stricken by him, and afflicted.”

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