Who's it for? - the audiences for your website

Different parts of your website will be aimed at different groups of people. Here are some of the possibilities:-

  • Members of the regular congregation.
  • Regular members who are away for long periods (perhaps as students, on work contracts, or as members of the armed forces) or who are house-bound.
  • Those who are friends of the church but are not regular members.
  • Your local community.
  • Short or long term visitors to your area - perhaps your are in a popular tourist spot, or students come to study nearby.
  • People moving into the area.

Each audience will have different needs, which will affect all other decisions.

Remember that any public website has another audience too - absolutely anyone in the world who happens to find it and start reading it. In other words, when you write for one audience, try to do so in such a way that doesn't alienate any other possible audience.

Last update: May 2008

 

Verse of the Day
Romans 1:20
“For since the creation of the world God’s invisible qualities—his eternal power and divine nature—have been clearly seen, being understood from what has been made, so that people are without excuse.”

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